Blog 3 min read
March 15th, 2023 - by Aidan Dunphy
Kneejerkable insights
What does this "actionable insight" actually mean? Supposedly an actionable insight is a conclusion “drawn from data that can be turned directly into an action or a response,” but I’d be very wary of actions carried out directly in response to data only.
Blog 3 min read
February 2nd, 2022 - by Aidan Dunphy
Why projects are always late
According to PwC, 97.% of projects exceed their time budget, and 50% fail completely. Why are we so bad at setting deadlines for projects? Is it even possible to do? Well it's certainly possible to set deadlines, but we believe there's a better way.
Blog 3 min read
January 4th, 2022 - by Aidan Dunphy
How to build a go-to-market strategy
A 'go-to-market' (GTM) strategy is your plan for how your company will introduce a new product to market, and aims to set it up for success. It's a complicated process, so how do you build one?
Blog 3 min read
October 13th, 2021 - by Aidan Dunphy
Discovering what your product should be
Creating a new product is always a risky enterprise. It's vital to validate the product concept as early as possible, and to continue to test its value, performance and relevance throughout its life. This process is called "Product Discovery".
Blog 3 min read
July 29th, 2021 - by Robert Best
Your Nemesis is Coming: Are You Ready?
You may have seen Aidan’s excellent piece in FinTech Magazine earlier this month, in which he calls for a focus on generating value for the customer, rather than just on the tech, and he chose banking as an example. Reading it made me think of my own fora
Blog 3 min read
July 16th, 2021 - by Samepage
Why you need to forget tech and focus on the customer
This week AMBA (the Association of MBAs) published a blog by Aidan Dunphy on why you should focus on customer needs in your digital transformation.