We write and report regularly on everything and anything to do with product development and digital strategy. Our Insights are created to deliver real value to you; you will find only thoughtful, relevant, in-depth content here, with not a PR puff-piece in sight!

Blog 3 min read

March 15th, 2023 - by Aidan Dunphy

Kneejerkable insights

What does this "actionable insight" actually mean? Supposedly an actionable insight is a conclusion “drawn from data that can be turned directly into an action or a response,” but I’d be very wary of actions carried out directly in response to data only.

Blog 3 min read

February 2nd, 2022 - by Aidan Dunphy

Why projects are always late

According to PwC, 97.% of projects exceed their time budget, and 50% fail completely. Why are we so bad at setting deadlines for projects? Is it even possible to do? Well it's certainly possible to set deadlines, but we believe there's a better way.

Blog 3 min read

January 4th, 2022 - by Aidan Dunphy

How to build a go-to-market strategy

A 'go-to-market' (GTM) strategy is your plan for how your company will introduce a new product to market, and aims to set it up for success. It's a complicated process, so how do you build one?

Blog 3 min read

A prototype product create during a "Product Box" innovation workshop

October 13th, 2021 - by Aidan Dunphy

Discovering what your product should be

Creating a new product is always a risky enterprise. It's vital to validate the product concept as early as possible, and to continue to test its value, performance and relevance throughout its life. This process is called "Product Discovery".

Blog 3 min read

July 29th, 2021 - by Robert Best

Your Nemesis is Coming: Are You Ready?

You may have seen Aidan’s excellent piece in FinTech Magazine earlier this month, in which he calls for a focus on generating value for the customer, rather than just on the tech, and he chose banking as an example. Reading it made me think of my own fora

Blog 3 min read

July 16th, 2021 - by Samepage

Why you need to forget tech and focus on the customer

This week AMBA (the Association of MBAs) published a blog by Aidan Dunphy on why you should focus on customer needs in your digital transformation.

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