Blog 5 min read
July 5th, 2020 - by Aidan Dunphy
With a weak product strategy, funding could be the worst thing that happens
Product strategy. There, you can cross that off your ‘management BS bingo’ chart. I’ll try to avoid saying “holistic”, “paradigm” or “agile”, but believe me you need to think strategically. Now, to explode some myths about strategy...
Blog 3 min read
March 21st, 2020 - by Olivia Stiles
How to deal with the challenges of scaling your digital business
Being successful at scaling digital depends on so much more than having the right technology. Digital transformation is frequently challenging when it comes to scaling, reinventing processes, and selecting a relevant approach for your business.
Blog 2 min read
March 10th, 2020 - by Olivia Stiles
Three of the most successful tech marketing campaigns
Running a digital marketing campaign is no mean feat; it requires you to continuously assess your marketing strategy to keep ahead of the game.
Blog 3 min read
February 23rd, 2020 - by Aidan Dunphy
Win/Loss Analysis is for winners
You have probably heard of Win/Loss Analysis, but what is it, and why should you be doing it?
Blog 5 min read
February 13th, 2020 - by Aidan Dunphy
Product Discovery: A Sceptic Is Rarely Disappointed
The term ‘Product Discovery’ is now an established entry in the standard lexicon of product development, but what does it mean? Surely you just design a product and then build it – why do you need to ‘discover’ it?
Blog 3 min read
January 25th, 2020 - by Olivia Stiles
What is Competitor Analysis and How Can It Be Useful to You?
It’s natural for any business to want to have the edge on its competitors, whether you’re already established in your field or a digital start-up looking to stand out from the crowd. Planning future strategies is essential to ensure your business continue