Insights

We write and report regularly on everything and anything to do with product development and digital strategy. Our Insights are created to deliver real value to you; you will find only thoughtful, relevant, in-depth content here, with not a PR puff-piece in sight!

Blog 3 min read

January 25th, 2020 - by Olivia Stiles

What is Competitor Analysis and How Can It Be Useful to You?

It’s natural for any business to want to have the edge on its competitors, whether you’re already established in your field or a digital start-up looking to stand out from the crowd. Planning future strategies is essential to ensure your business continue

Blog 3 min read

December 22nd, 2019 - by Aidan Dunphy

Outsource tech skills for growth

I was delighted this week to be able to contribute my thoughts to the new report from Whitecap Consulting, which paints a picture of emerging opportunity with some unique advantages, but also highlighting the need to outsource tech skills to support growt

Blog 3 min read

The Ford Edsel – fifty years on, it still doesn’t look any better.

December 10th, 2019 - by Olivia Stiles

Your Baby Might Be Ugly… don’t neglect market testing

As a CEO or company manager, it’s an understandable reaction to fall in love with your product or service. For many of those who have devised and then nurtured ideas into fruition, it’s difficult not to have an emotional – almost parental – connection to

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