Blog 3 min read
December 11th, 2021 - by Samepage
Why you need to forget tech and focus on the customer
This week AMBA (the Association of MBAs) published a blog by Aidan Dunphy on why you should focus on customer needs in your digital transformation.
Blog 4 min read
September 12th, 2021 - by Robert Best
Creative versus Psychological Tension
We all know how it feels when there’s tension in the workplace. It’s uncomfortable, distracting, even destructive. What is less well known is the fact that there are two types of tension. The one that is most common is psychological tension, and that’s ge
News 3 min read
June 11th, 2021 - by Samepage
Forbes: Aidan Dunphy on sustainability in business
Principal Consultant Aidan Dunphy featured in a Forbes article last week on #sustainability in #business, to mark World Environment Day.
Blog 3 min read
March 12th, 2021 - by Aidan Dunphy
Down with the knowledge oligarchs (consultants?)
Being a consultant during lockdown was a somewhat humbling experience. When the whole world needed doctors, nurses, carers, food retailers, PPE, hand sanitiser and toilet rolls…
Blog 3 min read
December 7th, 2020 - by Aidan Dunphy
Focusing technology on customer outcomes
Samepage is a consultancy that helps businesses to be more competitive by focusing technology on customer outcomes. Nice strap line, but what does it mean?
Blog 3 min read
September 7th, 2020 - by Robert Best
Digital transformation is not new, and it’s not going away any time soon
My first digital transformation engagement was with BP Chemicals, way back in the Spring of 1996. I had just started working for DigitalPeople (which later became the Internet Applications Group), and my boss and I were invited to Sunbury...