We write and report regularly on everything and anything to do with product development and digital strategy. Our Insights are created to deliver real value to you; you will find only thoughtful, relevant, in-depth content here, with not a PR puff-piece in sight!

Blog 3 min read

December 11th, 2021 - by Samepage

Why you need to forget tech and focus on the customer

This week AMBA (the Association of MBAs) published a blog by Aidan Dunphy on why you should focus on customer needs in your digital transformation.

Blog 4 min read

September 12th, 2021 - by Robert Best

Creative versus Psychological Tension

We all know how it feels when there’s tension in the workplace. It’s uncomfortable, distracting, even destructive. What is less well known is the fact that there are two types of tension. The one that is most common is psychological tension, and that’s ge

News 3 min read

June 11th, 2021 - by Samepage

Forbes: Aidan Dunphy on sustainability in business

Principal Consultant Aidan Dunphy featured in a Forbes article last week on #sustainability in #business, to mark World Environment Day.

Blog 3 min read

March 12th, 2021 - by Aidan Dunphy

Down with the knowledge oligarchs (consultants?)

Being a consultant during lockdown was a somewhat humbling experience. When the whole world needed doctors, nurses, carers, food retailers, PPE, hand sanitiser and toilet rolls…

Blog 3 min read

December 7th, 2020 - by Aidan Dunphy

Focusing technology on customer outcomes

Samepage is a consultancy that helps businesses to be more competitive by focusing technology on customer outcomes. Nice strap line, but what does it mean?

Blog 3 min read

September 7th, 2020 - by Robert Best

Digital transformation is not new, and it’s not going away any time soon

My first digital transformation engagement was with BP Chemicals, way back in the Spring of 1996. I had just started working for DigitalPeople (which later became the Internet Applications Group), and my boss and I were invited to Sunbury...

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