We write and report regularly on strategy for product companies and services companies trying to productise. We write original and thoughtful material - no SEO-friendly AI-generated bumf here!

Blog 3 min read

December 13th, 2022 - by Aidan Dunphy

Why projects are always late

According to PwC, 97.% of projects exceed their time budget, and 50% fail completely. Why are we so bad at setting deadlines for projects? Is it even possible to do? Well it's certainly possible to set deadlines, but we believe there's a better way.

Blog 3 min read

September 25th, 2022 - by Aidan Dunphy

How to build a go-to-market strategy

A 'go-to-market' (GTM) strategy is your plan for how your company will introduce a new product to market, and aims to set it up for success. It's a complicated process, so how do you build one?

Blog 3 min read

A prototype product create during a "Product Box" innovation workshop

June 1st, 2022 - by Aidan Dunphy

Discovering what your product should be

Creating a new product is always a risky enterprise. It's vital to validate the product concept as early as possible, and to continue to test its value, performance and relevance throughout its life. This process is called "Product Discovery".

Blog 3 min read

March 19th, 2022 - by Robert Best

Your Nemesis is Coming: Are You Ready?

You may have seen Aidan’s excellent piece in FinTech Magazine earlier this month, in which he calls for a focus on generating value for the customer, rather than just on the tech, and he chose banking as an example. Reading it made me think of my own fora

Blog 3 min read

December 11th, 2021 - by Samepage

Why you need to forget tech and focus on the customer

This week AMBA (the Association of MBAs) published a blog by Aidan Dunphy on why you should focus on customer needs in your digital transformation.

Blog 4 min read

September 12th, 2021 - by Robert Best

Creative versus Psychological Tension

We all know how it feels when there’s tension in the workplace. It’s uncomfortable, distracting, even destructive. What is less well known is the fact that there are two types of tension. The one that is most common is psychological tension, and that’s ge

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