Insights

We write and report regularly on everything and anything to do with product development and digital strategy. Our Insights are created to deliver real value to you; you will find only thoughtful, relevant, in-depth content here, with not a PR puff-piece in sight!

Blog 3 min read

March 12th, 2021 - by Aidan Dunphy

Down with the knowledge oligarchs (consultants?)

Being a consultant during lockdown was a somewhat humbling experience. When the whole world needed doctors, nurses, carers, food retailers, PPE, hand sanitiser and toilet rolls…

Blog 5 min read

July 5th, 2020 - by Aidan Dunphy

With a weak product strategy, funding could be the worst thing that happens

Product strategy. There, you can cross that off your ‘management BS bingo’ chart. I’ll try to avoid saying “holistic”, “paradigm” or “agile”, but believe me you need to think strategically. Now, to explode some myths about strategy...

Blog 3 min read

March 21st, 2020 - by Olivia Stiles

How to deal with the challenges of scaling your digital business

Being successful at scaling digital depends on so much more than having the right technology. Digital transformation is frequently challenging when it comes to scaling, reinventing processes, and selecting a relevant approach for your business.

Blog 2 min read

March 10th, 2020 - by Olivia Stiles

Three of the most successful tech marketing campaigns

Running a digital marketing campaign is no mean feat; it requires you to continuously assess your marketing strategy to keep ahead of the game.

Blog 3 min read

February 23rd, 2020 - by Aidan Dunphy

Win/Loss Analysis is for winners

You have probably heard of Win/Loss Analysis, but what is it, and why should you be doing it?

Blog 5 min read

February 13th, 2020 - by Aidan Dunphy

Product Discovery: A Sceptic Is Rarely Disappointed

The term ‘Product Discovery’ is now an established entry in the standard lexicon of product development, but what does it mean? Surely you just design a product and then build it – why do you need to ‘discover’ it?

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