We write and report regularly on strategy for product companies and services companies trying to productise. We write original and thoughtful material - no SEO-friendly AI-generated bumf here!

Blog 2 min read

March 10th, 2020 - by Olivia Stiles

Three of the most successful tech marketing campaigns

Running a digital marketing campaign is no mean feat; it requires you to continuously assess your marketing strategy to keep ahead of the game.

Blog 3 min read

February 23rd, 2020 - by Aidan Dunphy

Win/Loss Analysis is for winners

You have probably heard of Win/Loss Analysis, but what is it, and why should you be doing it?

Blog 5 min read

February 13th, 2020 - by Aidan Dunphy

Product Discovery: A skeptic is rarely disappointed

The term ‘Product Discovery’ is now an established entry in the standard lexicon of product development, but what does it mean? Surely you just design a product and then build it – why do you need to ‘discover’ it?

Blog 3 min read

January 25th, 2020 - by Olivia Stiles

What is Competitor Analysis and How Can It Be Useful to You?

It’s natural for any business to want to have the edge on its competitors, whether you’re already established in your field or a digital start-up looking to stand out from the crowd. Planning future strategies is essential to ensure your business continue

Blog 3 min read

December 22nd, 2019 - by Aidan Dunphy

Outsource tech skills for growth

I was delighted this week to be able to contribute my thoughts to the new report from Whitecap Consulting, which paints a picture of emerging opportunity with some unique advantages, but also highlighting the need to outsource tech skills to support growt

Blog 3 min read

The Ford Edsel – fifty years on, it still doesn’t look any better.

December 10th, 2019 - by Olivia Stiles

Your Baby Might Be Ugly… don’t neglect market testing

As a CEO or company manager, it’s an understandable reaction to fall in love with your product or service. For many of those who have devised and then nurtured ideas into fruition, it’s difficult not to have an emotional – almost parental – connection to

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