Insights

We write and report regularly on everything and anything to do with product development and digital strategy. Our Insights are created to deliver real value to you; you will find only thoughtful, relevant, in-depth content here, with not a PR puff-piece in sight!

Blog 3 min read

July 29th, 2021 - by Robert Best

Your Nemesis is Coming: Are You Ready?

You may have seen Aidan’s excellent piece in FinTech Magazine earlier this month, in which he calls for a focus on generating value for the customer, rather than just on the tech, and he chose banking as an example. Reading it made me think of my own fora

Blog 3 min read

July 16th, 2021 - by Samepage

Why you need to forget tech and focus on the customer

This week AMBA (the Association of MBAs) published a blog by Aidan Dunphy on why you should focus on customer needs in your digital transformation.

Blog 4 min read

June 24th, 2021 - by Robert Best

Creative versus Psychological Tension

We all know how it feels when there’s tension in the workplace. It’s uncomfortable, distracting, even destructive. What is less well known is the fact that there are two types of tension. The one that is most common is psychological tension, and that’s ge

News 3 min read

June 11th, 2021 - by Samepage

Forbes: Aidan Dunphy on sustainability in business

Principal Consultant Aidan Dunphy featured in a Forbes article last week on #sustainability in #business, to mark World Environment Day.

Blog 3 min read

May 11th, 2021 - by Robert Best

Digital transformation is not new, and it’s not going away any time soon

My first digital transformation engagement was with BP Chemicals, way back in the Spring of 1996. I had just started working for DigitalPeople (which later became the Internet Applications Group), and my boss and I were invited to Sunbury...

Blog 3 min read

April 2nd, 2021 - by Aidan Dunphy

Focusing technology on customer outcomes

Samepage is a consultancy that helps businesses to be more competitive by focusing technology on customer outcomes. Nice strap line, but what does it mean?

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